bristol harbour festival media campaign

brief
To raise the national knowledge of the festival and to change the coverage in the regional media towards its profile as an international arts and entertainment showcase.

strategy
We created a local PR campaign and built relationships which reintroduced the festival to the Bristol public, building personal relationships with the event and regional journalists and creating exclusive angles for selected media partners. We created press launches promoting each of the areas at the festival, raising the profile of the team and communicated the size and diversity of the event through profiling artists, focusing on targeting respected national titles for each genre of entertainment.

results
The total online and offline coverage achieved for the festival in 2009 was worth an estimated £250,000, covering the diversity of the event and its entertainment programme. The festival attracted record visitor figures, targeting a broad spectrum of visiting groups and introducing social media for the first time.